Increase Customer Retention Rate With PWA Website What is Progressive Web App?PWA stands for Progressive Web Application – a website that looks and behaves just like a mobile app. Users can add it to the main screen of their smartphones. PWAs can send push notifications and access the hardware of the mobile device.By the elaborate combination of the most efficient capabilities of native mobile software and web applications, PWAs significantly improve user experience and increase retention rates. However, it is not only customer loyalty and satisfaction that adds value to businesses. Low development costs are the main feature that also makes these applications the go-to choice of multiple market players. Important benefits of the PWA Website1. Smooth Installation.To install a PWA, users can download the app directly onto their device from a website. A PWA gets its own icon on phones and tablets just like a mobile app. Moreover, you can place your app in the Google Play Store too for greater exposure.2. PWA Apps Benefits Desktop Users.Progressive Web Apps can also be installed on desktop devices. They easily update in the background, so there’s no need to encourage users to update their apps on their own. PWAs take no time to install and are reliable.3. Sending Push Notifications.This is a perfect capability for companies and their advertising campaigns. Why is this opportunity so great? Because users allow their PWAs to send them notifications and these notifications are highly noticeable on mobile screens. Thus, the companies have a chance to access their target audience, reach out to their users more often and become more recognized as a brand.4. Eliminating The Mobile App Development CostPWA becomes a good investment when it comes to functioning on different devices and adjusting to the screen sizes. Being so convenient and cross-platform, a PWA reduces a development cost.Progressive web application are the way of the future, which is why you should consider switching to them now to get the most out of their capabilities for your business. To learn more about the PWA Website, please contact us today.